The Oneleaf app helps you relax and focus with the help of hypnosis recordings.

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The Oneleaf app helps you relax and focus with the help of hypnosis recordings.

Oneleaf is a new company with the ambitious goal of mainstreaming hypnosis. The startup has developed a mobile app that serves as a guide as you begin using hypnosis to achieve your health and fitness goals, such as giving up cigarettes, calming your nerves, and slimming down. Frst, Kima Ventures, Raise Ventures, and a group of business angels contributed to Oneleaf’s funding round of $4.6 million (€4.2 million). Beyond that, Bpifrance provided hundreds of thousands of dollars in equity-free financing.

I was very interested in hearing about methods to stop smoking. Eliott Cohen-Skalli, the company’s founder and CEO, once told me, “I discovered a whole new world, and that is hypnosis.” And the virtual one outshines the real thing. Hypnosis is characterised by a simultaneous deep state of calm and intense concentration.

If you want to practise self-hypnosis, Cohen-Skalli says it’s best to do so in a setting that’s both relaxing and comfortable, like your own home. You aren’t sharing a cubicle with a total stranger. There’s also a good chance an app would do well in the hypnosis market because of something else. Hypnosis sessions, especially in the United States, can cost a pretty penny.

Oneleaf has created several 21-day plans to help with quitting smoking, maintaining a healthy weight, and improving sleep quality. Those sessions were developed in collaboration with hypnosis experts like Laurent Taton, Emily Balcetis, and Judith Prochaska.

Eliott Cohen-Skalli, the company's founder and CEO

The company later recorded the sessions and augmented the audio with binaural beats. As a result, you’ll have access to an audio-only experience that can be initiated at any time via your mobile device. 20–30 minutes is typical for each session. Oneleaf is banking on recurring subscriptions in the same way that meditation and fitness apps do. A subscription to Oneleaf’s library of content costs $68 per year. To gain access to a specific feature within an app, you can pay for it within the app itself.

The app has been available for a while now, and early reviews have been positive. The company’s current goal is to rapidly increase monthly downloads to 10,000. In terms of distribution, the company plans to attract web users with content that is optimised for popular keywords, form partnerships with some influencers, and generate some downloads via advertising.

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With any luck, by the end of 2023, Oneleaf will have persuaded businesses to pay for its product so that it can be included in the benefits package. Many businesses invest in resources like employee assistance programmes and subscription services. It makes perfect sense to add Oneleaf to this suite of products, and doing so could give the startup an exciting new source of income. But first, in the coming months, it will be interesting to see if Oneleaf succeeds in establishing a dedicated customer base for its consumer product.

Daniel Harrison

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